This time, we’re going to talk about Is Lexus A Luxury Car Of Toyota. There is a lot of information about Lexus Cars on the internet, of course. Social media are getting better and better quickly, which makes it easier for us to learn new things.
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4 Facts Is Lexus A Luxury Car Of Toyota | Lexus Vs Toyota
- Lexus, Japanese automaker Toyota’s luxury car brand, has been upping its ante in the Indian market with new launches, network expansion and a host of customer-centric programmes with an objective to position itself as a niche brand. The company has opened its new and opulent Guest Experience Centre (GEC) in Chennai, the 6th GEC for Lexus in India as part of its network expansion. Naveen Soni, President, Lexus India spoke to BusinessLine about the revival in the luxury car market, Lexus’ brand positioning and growth plans. Excerpts: - Source: Internet
- Lexus is the luxury vehicle division of the Japanese automobile brand Toyota. Founded in 1989, the company has its headquarters located in Nagoya, Japan. The Indian arm of the brand made its debut back in 2017, with the inauguration of its first showroom located in Mumbai. - Source: Internet
- Lexus expertly combines superb craftsmanship and exaggerated styling throughout its diverse lineup. It functions as the luxury division of the well-known Japanese automaker—Toyota—but with significantly higher levels of character and desirability. Although its reputation was built on full-size luxury cars such as the sophisticated LS sedan, the company grew thanks to popular SUVs such as the original Lexus RX. The sporty IS sedan and subcompact UX crossover represent the most affordable models while the RC luxury coupe and stunning LC will satisfy the enthusiast crowd. - Source: Internet
- In September 1989, TMC started operation of Lexus, a luxury car sales network in the United States. Development of the flagship model of this sales network, the first-generation LS 400, had begun in 1984 under the “Circle-F” project, the “F”, written with a circle around it indicating a completely new model, standing for flagship. There were two factors behind the establishment of this new channel. First, full-scale local production in North America of other models would leave some room in the import quota under the voluntary restrictions. Second, when customers of Toyota cars upgraded to higher-end cars, they ended up switching to Mercedes or BMWs because no luxury Toyota models were available. - Source: Internet
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